In the beginning of our project, we worked together with the consulting company “Economic Sense” to analyze value chains to then promote promising ones throughout our project activities. This presentation analyses the poultry, passionfruit, groundnut, and apiculture value chains. Each subchapter includes a value chain map, detailed overview of the business models in the respective value chain (product/service, entry barriers, employment impact, entry point) and a concluding final ranking of business models.
This presentation covers the business model selection in Kenya.